Basically, Parle-G is a snack which is eaten during Tea-timeĮventually In 2013, Parle- G became India’s first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.įor decades, the product was instantly recognized by the young girl on the wrapper of the biscuit, We have made this Timeline which includes major events in the History of Parle. Few names like Neeru Deshpande, Sudha Murthy and Gunjan Gundaniya were considered to be the kid who. Who invented Parle-G: Parle-G was first launched in 1939 by the Parle Company, which was founded by the Chauhan family in 1939. Beginning from a smaller level Parle-G has today become one of the well known brands in India. A lot of speculations about the kid on the Parle G biscuit covers were made back in the 90s. The Timeline History of Parle-G tells us about various events which took place while Parle-G Biscuits were being produced. Parle -G is one of the oldest biscuit brand in India. Parle-G’s strong distribution network covered over 6 million retail stores in India. Parle-G were previously called Parle Glucose which was later changed to Parle-G, The “G” in the name Parle-G originally stood for “Glucose”, though a later brand slogan also stated “G for Genius” It began manufacturing biscuits in 1939. Parle- G products were established in Vile-Parle in Mumbai after the Independence period. Parle-G, the iconic biscuit brand in India, has remained popular with the masses for decades. Timeline History of Parle-G conveys us some of the major events which took place in the History of Parle. Over the past few months, the FMCG industry is coming up with solutions that guard them against volatile situations while continuing to establish stronger ties.Published on Augby bhakti_admin Timeline History of Parle-G In 2018, the company added a new manufacturing plant in Mexico, quoted the website.Ĭompanies are looking at innovation that will cover up not only for the pandemic losses but also help in the volatile fight against price hikes, cost inflation and constantly changing international scenarios. Parle now has manufacturing units in seven countries outside of India- Cameroon, Nigeria, Ghana, Ethiopia, Kenya, Ivory Coast, Nepal. The major first world markets like the U.S.A., UK, Canada, Australia, New Zealand and Middle East are relishing Parle products. We have made it a tradition to deliver both health and taste, with a value-for-money positioning that allows people from all classes and age groups to enjoy Parle products to the fullest," quoted Parle's website. "An in-depth understanding of the Indian consumer psyche has helped us develop a marketing philosophy that reflects the needs of the Indian masses. As the brand is indigenous, this was a proud moment for the company. Parle-G got to be named as the most widely selling biscuit of that year. In the year 2011, a survey was conducted, and the results were quite surprising. Mohanlal Dayal founded the House of Parle in 1928 and the brand baked its first biscuit, Parle Gluco, in 1938. 8 min read Parle-G is a very famous brand known for its biscuits. The Edelweiss report says that Parle gained significant market share from smaller players in FY21, which helped to narrow the market share gap with Britannia. A year ago, Parle had sales of INR14,923 crore and profits of INR 1,366 crore, according to the company's filing with the Registrar of Companies, the report added. The biscuit maker posted a 9 per cent increase in net sales at INR 16,202 crore while profit slipped 81 per cent to INR 256 crore during the year ended March. India's FMCG heavyweight, Parle Products, has become the country's first packaged food company to cross $2 billion in annual revenues during FY22, as per ET report.
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